“From everyone, for everyone: the 3×3 is here to stay”

It has to be shorter, it has to be flashier, it has to be TV format friendly, it has to merchandisabelerit must snap-friendly: the sport has not escaped this in recent years. If sport still wants to be watched – be it live or on TV – and, as a result, can also be sponsored, new, attractive concepts/formulas must be sought.

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