After announcing partnership with Flamengo, Mercado Livre, the largest e-commerce in Brazil and Latin America, started outdoor advertising campaigns in Rio de Janeiro.
The company’s billboards were spread across the capital of Rio, with comparisons of the Mais Querido players to the brand.
The company will occupy the upper part of the back of the red-black uniform, at least, until December 2022.
The Free Market agreement with Flamengo is of R $ 30 million (R $ 1.5 million per month). With the arrival of the company, the team from Rio surpassed R $ 100 million annually sponsorship revenue for uniforms and social networks.
+ Flamengo earns almost 7 times more audience than Palmeiras in Libertadores
It is worth mentioning that Flamengo and Mercado Livre closed two ties. The first will last only one month, to consolidate the agreement, without having to go through the vote in the Council. The second will have an expiration date until December 2022, as initially aligned between the parties.
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The debut of the brand in the game uniform will be next Saturday (01), in the game against Volta Redonda, for the first leg of the semifinal of the Campeonato Carioca. The duel will be played at 9:05 pm (Brasília time), at the Raulino de Oliveira stadium.
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